Depending on the answer, you will want to tailor the complexity of your message, the conventions and language that you use, and the amount of evidence you present.įor example, if your figure is for publication in a field-specific journal, your audience will likely have significant background knowledge about your topic. Ask yourself who will be viewing this figure and whether they are specialized in your field or represent a more general audience. Analyze Your AudienceĪn accurate analysis of your audience enables you to convincingly deliver your message. Your message is the reason you want to show people your data! The purpose of a figure is not only to show people your data: it should also communicate the message you have learned by interpreting that data. Despite this variety, the purpose of all figures is to communicate two things: Graphs, diagrams, photos, drawings, schematics, and maps are all types of figures. Visual components are easily distinguishedįigures are any visual presentations of results and come in a variety of forms.Any content distracting from your main message is removed from the figure.You provide evidence that directly supports the main message. ![]() ![]() Your figure leaves the audience with a clear, one-sentence main message.Most recent revision of this article was led by Communication Fellow Chad Loh.
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